Categories for Target Audience
- Demographic information is used to classify an audience into age, gender, race/nationality, and socioeconomic class Age, Gender, Race/Nationality, Socioeconomic class (A-E) and other categories.
- Psychographic segmentation divides the market into groups depending on a persons interests, hobbies, lifestyle, personality and their job.
The Socio-economic class scale:
A- Top management, bankers, lawyers, doctors and highly salaried professionals
B- Middle management, teachers, graphic designers etc.
C1- Office supervisors, Junior managers, nurses, specialist clerical staff
C2- Skilled workers, trade persons (white collar)
D- Semi-skilled and unskilled manual workers (blue collar)
E- Unemployed, students, pensioners, casual workers
Target Audience for 'The Day Of The Jackal'
'The Day Of The Jackal' is a crime/drama thriller and is certificate '15'. The film is a hybrid genre which makes it accessible to a wider range of people because the film contains crime, drama and action. Although the film certificate is a 15, because of a twisting plot, the film may be better suited towards 35-50 year old people. The setting of the film is in France and the film is aimed more towards European people as the people and politics involved are all about Europe.
The film is about a professional assassin code-named 'Jackal' who plots to kill the president of France, 'Charles De Gaulle'. Due to this, people who are interested in politics would find the film interesting. People who are interested in History would also like this film as the history behind the film is all true, although the actual plot of the film is not true to life. On the socioeconomic scale, the film is aimed at class C2 and upwards because those people may be more educated in history and politics which would make the plot easier to understand and more interesting.
The film is about a professional assassin code-named 'Jackal' who plots to kill the president of France, 'Charles De Gaulle'. Due to this, people who are interested in politics would find the film interesting. People who are interested in History would also like this film as the history behind the film is all true, although the actual plot of the film is not true to life. On the socioeconomic scale, the film is aimed at class C2 and upwards because those people may be more educated in history and politics which would make the plot easier to understand and more interesting.
Key Vocabulary
- Star Persona means an actor associated with a certain genre of film and a certain character personality. An example of this would be Liam Neeson who appears in many thriller films as the protagonist.
- Typography is the style of text or font used on a film poster
- Film slogan is like catchphrase for the film. It is sometimes called a premise which means a hint of narrative and this hooks the audience.
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